A. Golovnev. New Ethnography of the North

A. Golovnev
Peter the Great Museum of Anthropology and Ethnography (Kunstkamera)
Russian Academy of Sciences
Saint Petersburg,Russian Federation
ORCID: 0000-0002-5716-655X
E-mail: Andrei_golovnev@bk.ru


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ABSTRACT. Ethnography is an adaptive science. Following social, technological and methodological shifts, it is regularly updated in different concepts and schools. Renewability has become a tradition in ethnography. Today, new ethnography presupposes an interactive dialogue between researcher and researched, a synthesis of fundamental and applied studies, the focus not so much on yesterday’s traditions as on today’s ethnocultural potential, the use of the latest visualization and digitalization tools, and the development of cyber-ethnography. The project “Arctic: Atlas of nomadic technologies”, which presented the nomadography of the Arctic nomads of the Chukchi, Yamal and Kola tundras, as well as the project “Indigenous Minorities of the Russian Federation: Ethnocultural Projections”, carried out by the MAE RAS, can be considered as experiences of new ethnography. The author’s vision of northernness as a pivotal identity for Russia presupposes a rethinking of the ethnic history and culture of Novgorodians, Pomors, Karelians, Komi-Zyryans, Nenets, Khanty, Evenki, Yakuts and other communities of northern Eurasia as an actual and fundamental ethnohistorical issues. The reverse side of the new ethnography and today ethnicity is the shift towards consumerism in the form of the development of a diverse ethno-industry, including ethno-tourism, souvenirization of the culture, folklore shows, and an expansion of the circle of “ethnic craftsmen”. Ethnography is now presented not only as academic knowledge, but also as a business resource. The Global Network both promotes ethno-tourism and provides its management. Some reindeer herders are already adjusting their routes to accommodate tourists. Newly emerged managers-intermediaries function for organizing ethnic tours, forming the market, price tag and range of ethnic services.


KEYWORDS: Ethnography, North, indigenous peoples, Arctic nomads, ethno-tourism


DOI 10.31250/2618-8600-2021-1(11)-6-24
УДК 39



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